There is just no part of you that is prepared for the size of this Rubber Beach Bag unless you've seen the branded version in real life. The XL just...holds everything. It is very similar in look and size as the big brand version, minus some interior accessories it would come with and you'd have to find after market for this bag. The rubber material is both fairly durable, lightweight enough to carry (since this thing is MASSIVE), waterproof, and sturdy (it stands upright by itself). We call this the "Crocs bag" because it feels like very similar material. The handles swivel up for easy carry and the drop is generous enough to get whole arm in and the rubber is light.I'm not sure I want to really run around with this on a daily basis but I can see this very handy for the beach (you can just hit this with a hose to get sand off afterwards), sporting events where you are carrying blankets to sit on, picnics, and other such places where you may need to walk in and can't take a tow-behind cart. It may also be handy for folks who tend to keep a lot of stuff in a vehicle trunk as it would keep things relatively self-contained (like running shoes, extra water bottles, towels, etc).I probably won't need the whole color selection, but once you get over the size, you can think of all sorts of things these things can be useful for.